Title — Authentic Psychologist
Year — 2021
Design Sector — Branding | Print
Art Director — Vanshita Gandhi
Client — Authentic Psychologist

Colour logo of Authentic Psychologist

About Authentic Psychologist

Clinical Psychologist

Authentic Psychologist is an RCI registered clinical psychologist providing mental health services. Authentic Psychologist is to help individuals heal, explore and become aware of their inner strengths by achieving this by providing a safe space, listening to the client’s concerns, and customizing a treatment plan.

Business card mockup for Authentic Psychologist

Process

Research | Mind Map | Sketches

The planning process for the project starts with research around symbolisms to depict mental health. The research is followed by mind mapping and initial sketches of historical and modern concepts depicting tranquility, calmness and introspection. The final logo is then built digitally using final sketches.

Stickers mockup for Authentic Psychologist

Product

Logo | Stationery

The logo created expresses a simplified lotus flower and calm eyes. The Lotus flower is regarded in many different cultures, especially in eastern religions, as a symbol of purity, enlightenment, self-regeneration and rebirth. The closed eyes signify an individual meditating and continuing the journey to attain calm and peace while looking within.

Letterhead mockup for Authentic Psychologist

Let’s Connect

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