Title — Banyan Marketing
Year — 2021
Design Sector — Branding | Web Design | Print
Art Director — Vanshita Gandhi
Client — Banyan Marketing

Business card  mockup for Banyan Marketing

About Banyan Marketing

Marketing Agency

Banyan Marketing is a boutique marketing agency based in Toronto that promises to solve marketing problems for small business owners. The company takes a data-driven approach to provide highly customizable and scalable marketing solutions to entrepreneurs and offline small business owners hoping to extend their brand presence online.

Notebook mockup for Banyan Marketing

Process

Research | Mind Map | Sketches

The planning process for the project starts with research around symbolisms to highlight the values of the client’s business. The research is followed by mind mapping and initial sketches of the banyan tree and experimentation around concepts to focus on  its roots as a key consideration in the brief. The final logo is then built digitally using approved sketches.

Coffee mug  mockup for Banyan Marketing

Product

Logo | Brand Guide | Stationery

The final logo symbolizes the brand’s core values of inclusive growth and reliable support. The logo highlights the strong rooted Banyan tree that depicts holistic business development and a channel for multidirectional growth.

Digital backdrop mockup for Banyan Marketing

Let’s Connect

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