Title — Banyan Marketing
Year — 2021
Design Sector — Branding | Web Design | Print
Art Director — Vanshita Gandhi
Client — Banyan Marketing
Banyan Marketing is a boutique marketing agency based in Toronto that promises to solve marketing problems for small business owners. The company takes a data-driven approach to provide highly customizable and scalable marketing solutions to entrepreneurs and offline small business owners hoping to extend their brand presence online.
The planning process for the project starts with research around symbolisms to highlight the values of the client’s business. The research is followed by mind mapping and initial sketches of the banyan tree and experimentation around concepts to focus on its roots as a key consideration in the brief. The final logo is then built digitally using approved sketches.
The final logo symbolizes the brand’s core values of inclusive growth and reliable support. The logo highlights the strong rooted Banyan tree that depicts holistic business development and a channel for multidirectional growth.